A very action-packed book, so much so that it seemed a bit overwhelming at times. I definitely will re-read it some time in the future so I can be able to grasp everything that was going.
The story was very interesting and funny. Douglas Adams' writing was very engaging, filled with humour. Even though the story is set in space, Adams was able to incorporate criticism to every day situations with great sarcasm too. (The appearance of the Philosophers was hilarious! The whole bureaucracy situation and the description of the President of the Universe were very funny too)
It reminded me very much of a Doctor Who episode. There is always a lot going on, quite a lot of space/science jargon, crazy situations as well as crazy creatures with a touch of humour and with a character from Earth that helps the audience keep up with the craziness.
Speaking of characters, I absolutely loved Arthur. He was our eyes and ears and I thought that his reactions were very believable. As regards the aliens, I didn't feel very much attached to Ford but I liked Zaphod a lot. He was such an over the top fellow, quite the opposite to Arthur. I liked the hints of rivalry between them and I hope it develops along the series.
"Yes, an electronic brain," said Frankie, "a simple one would suffice."
"A simple one!" wailed Arthur.
“Yeah,” said Zaphod with a sudden evil grin, “you’d just have to program it to say What? and I don’t understand and Where’s the tea? Who’d know the difference?
I'm quite interested to see how the story progresses so I'm looking forward to reading the rest of the series.